Friday, November 30, 2007
The world's most expensive has been revealed as the Imperial Majesty, which costs $215,000 a bottle. It is officially the most expensive perfume in the world. The Imperial Majesty, a limited edition of a Clive Christian signature scent, will be sold simply as No. 1; the fragrance priced at $2,150 an ounce. The world’s most expensive perfume costs so much according to Christian, a British designer-turned-perfumer, because the 16.9 ounces of No. 1 is poured into a Baccarat crystal bottle, stuck a five-carat diamond into the 18-carat gold collar. It was unrevealed at Harrods in London and Bergdorf Goodman in New York City this past holiday season.
Only three of the five bottles released for sale have been sold. The other two perfumes were kept for Christian's archives. Since 2005 over 500 other fragrances were launched, but none can beat out the new world's number one perfume. Statically, people are not buying more perfumes. However, they are prepared to spend more on perfumes they continue like best. According to The NPD Group, a Long Island-based market research company, the U.S. fragrance industry grossed $2.8 billion in sales in 2004, but last year the industry was up only 1% over the prior year.